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Digital Marketing

Austin Design Week

Austin Design Week (ADW) launched in the fall of 2016, quickly becoming an annual hub for the local creative community. But long before the event went live, a team of dedicated volunteers worked to bring this vision to life. I was lucky enough to lead digital marketing for Austin Design Week's first three years. 

My team developed the ADW content strategy, social media brand style guide, and real-time engagement plans that were used until the event went on pause in 2021 due to concerns related to COVID-19. 

As an event series for designers, it was important that every aspect of ADW's online presence also be well designed. We used design thinking principles to develop our strategy, intentionally chose Gram-worthy aesthetic styling for our content, and ensured each piece of copy was written with purpose.


Strategy, Creative Direction, Social Media Management, and Copywriting

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