Marketing
WeWork
For two and a half years, I was on the WeWork North American Integrated Marketing team. During that time, I helped launch more than 80 new locations across the US and Canada, including 9 new markets. I developed go-to-market strategies and robust integrated ad campaigns. I helped produce dozens of strategic events, designed hundreds of building brochures, lead the creation of an internal sales tool, and negotiated ad buys everywhere from local magazines to transit stations.
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The following is a small collection of some of my favorite projects.
Strategy, Creative Direction, Design, Copywriting, and Launch Plans
WeWork Barton Springs in Austin is in a prime area for pedestrian traffic. To capitalize on the location, we constructed a massive vinyl mural at street level.
WeWork Fort Worth was an emerging market with a personality of its own. To launch successfully, we leaned into Fort Worth's "Cow Town" spirit and embraced local partners and small businesses to amplify our message.
