I Live Here I Give Here is most well known for organizing the beloved community-wide fundraiser, Amplify Austin Day. However, this nonprofit does so much more to engage Central Texans in giving back locally.   

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To help share their impact and mission, I built them some new tools:

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• Brand Guide complete with new iconography and branding systems that could easily apply to each of their unique Events and Programs.
   

• Messaging Platform and Voice & Tone Guide to ensure the entire team is speaking about the organization in the same way.
   

• Email Automation Plan to nurture new donors and program participants.
   

• Social Media Content Strategy to showcase their value and expertise in a creative and engaging way.
   

• About I Live Here I Give Here asset collection for easy storytelling.

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In 2 years, this work has resulted in 30k new email subscribers, 5000+ new online followers, a 10% Instagram engagement rate, and 27% increase in visits to their giving platform, AmplifyATX.org.

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Project Collaborators:

Design + Strategy: Ariele Rosch

Copy + Strategy: Art & Science Communications 

Strategy, Creative Direction, Brand Guide, Messaging Platform, Social Media, Storytelling