top of page
Brand Positioning

I Live Here I Give Here

I Live Here I Give Here is most well known for organizing the beloved community-wide fundraiser, Amplify Austin Day. However, this nonprofit does so much more to engage Central Texans in giving back locally.   

To help share their impact and mission, I built them some new tools:

  • Brand Guide complete with new iconography and branding systems that could easily apply to each of their unique Events and Programs.

  • Messaging Platform and Voice & Tone Guide to ensure the entire team is speaking about the organization in the same way.

  • Email Automation Plan to nurture new donors and program participants.

  • Social Media Content Strategy to showcase their value and expertise in a creative and engaging way.

  • About I Live Here I Give Here asset collection for easy storytelling.

In 2 years, this work has resulted in 30k new email subscribers, 5000+ new online followers, a 10% Instagram engagement rate, and 27% increase in visits to their giving platform,

Project Collaborators:

Design + Strategy: Ariele Rosch

Copy + Strategy: Art & Science Communications 


Strategy, Creative Direction, Brand Guide, Messaging Platform, Social Media, Storytelling

bottom of page